Skip Nav
group of people smiling taking a photo together
Purpose. Since 1876, we have been committed to satisfying the human need for comfort. Today we satisfy this need with well-crafted clothing designed to help people feel good and live well.

“Jockey is more than a name. It’s a commitment.”
-Donna Wolf Steigerwaldt,
First Female CEO (1978-2000)

People Emphasis. We are passionate about our people. We treat our employees, customers and communities like family.
old image from back in the day at Jockey
Integrity. We believe that trust and loyalty are earned through honesty, consistency and authenticity.

"We never lose sight of the small hands-on
company we built our reputation on.“
-Donna Wolf Steigerwaldt,
First Female CEO (1978-2000)

Creativity & Innovation. We embrace a pioneering spirit and are relentless in the pursuit of bringing new solutions to our
customers to make their lives better… and of course, more comfy.
infinite cool underwear silo

Infinite Cool

As the experts in cooling fabrics, we bring you our latest breakthrough: Infinite Cool underwear. Heatwick Technology actively pulls heat away from skin to help stop sweat before it even starts.Shop Infinite Cool Underwear
woman in bed in seamfree products

Seamfree®

We started the seamless underwear revolution in 1959 with our Seamfree® design, and today we’re still delivering that smooth, no-chafe comfort you love in new styles.Shop Seamfree® Styles
Our Legacy
at a Glance 1876 - 2026
1800’s

Founder, Reverend Samuel T. Cooper starts a hosiery business

1900s

“White Cat” underwear joins our product lineup

1910s

Our revolutionary closed-crotch union suit hits the market

1920s

Workers at our underwear mill in Kenosha, WI

1930s

The first men’s brief, the Jockey Y-Front® Short is born

1940s

Babe Ruth endorses us, and “Jockey” is sewn into a waistband

1950s

Introduction of our first women’s panty, Jockette briefs

1960s

Jockey LIFE collection & washable sportswear debuts

1970s

Bold underwear ads of the 70s

1980s

Olympic athletes endorse Jockey

1990s

Jockey SPORT ads

2000s

Launch of Jockey.com and Jockey Being Family® Foundation

2010s

STAYCOOL tech, RealFit bra and Jockey Scrubs drop

2020s

Partnerships with Folds of Honor, Trackhouse Racing & Luke Bryan